“AI encompasses all technologies capable of reacting and making decisions autonomously.” Céline Herment, Founder of SOS Rédaction Juridique
Céline Herment, CEO at SOS Rédaction Juridique
It is with great pleasure that I welcome Céline Herment, Author (Children's rights in France) CEO at SOS Rédaction Juridique, Training instructor at Formaverse (French Digital University) and Consultant at Iyvo.
Book: Children's rights in France (Droits des enfants en France) - Céline Herment
LinkedIn Newsletter: Women entrepreneurs: behind the scenes (Femme entrepreneure : l’envers du décor)
Part I:
Introduction
Alexandre MARTIN—Times of AI™
Hello, could you introduce yourself to Times of AI™ listeners and tell us about your professional background and current activity?
Where does your interest in artificial intelligence (AI) come from?
What projects and business ideas are you working on?
What are your objectives?
Who are they aimed at and in what areas are they being implemented?
Céline Herment—SOS Rédaction Juridique
Hello! After 10 years of odd jobs, I took the plunge into SEO.
I started my own business in 2018, and then trained in digital marketing, law, AI, press techniques, and more.
My goal is to finish my current projects and slow down my hectic pace a little. I will probably move abroad to enjoy better living conditions and greater freedom of expression (March 2026).
And to make my clients see reason, so I no longer have to constantly negotiate ridiculous rates... I prefer win-win collaborations, with respect for each party.
By projects, I mean:
Sale of a market study (legaltech app to be deployed in France);
Qualiopi SEO and digital marketing training;
AI, such as ChatGPT and Perplexity, is the logical next step in SEO (GEO).
What's more, it's a key tool in my business, and I use it every day.
Part II:
Artificial intelligence (AI)
Alexandre MARTIN—Times of AI™
Artificial intelligence is a multidisciplinary field. Like its use, there are several definitions of AI. How would you define artificial intelligence?
Céline Herment—SOS Rédaction Juridique
Artificial intelligence is all around us: in the apps we use, whose algorithms offer personalized choices. I would say that AI is all technologies that are capable of autonomous reactions and decision-making.
One example is the latest tax authority technologies, which detect a cluster of suspicious information and decide to raise the alarm about a potential fraudster.
Alexandre MARTIN—Times of AI™
In your professional activity or in your company, do you use Large Language Models (LLMs)? In what contexts do you use LLMs?
Céline Herment—SOS Rédaction Juridique
ChatGPT, Copilot, and Perplexity are tools I use every day. I don't use them in the creative process, but as assistants. Each has its own specific features and strengths.
They are therefore invaluable for:
Checking that I have considered all the possible solutions to a problem;
Looking for unusual solutions;
Researching the international press;
Rewording content;
Adding (legal) standards to content;
Canvassing.
I am also trained in GEO, so that my content can be cited by ChatGPT.
Alexandre MARTIN—Times of AI™
What is your point of view on AI Agents and Agentic AI?
In your professional activity or in your company, do you use AI Agents and Agentic AI? Why?
Do you see potential for businesses in the use of AI agents and AI agents? Why?
Céline Herment—SOS Rédaction Juridique
Bots are a booming market: they reduce the number of calls or contacts on recurring topics. However, it is still essential for customers to deal with a human being.
That's why I use live chat (a human behind the chat). This increases the conversion rate and reassures the customer.
Elite Premium : Location d'appartement à Nancy et conciergerie
I think bots are useful, provided they are used properly.
Alexandre MARTIN—Times of AI™
What is your point of view on AI Agents and Agentic AI?
Céline Herment—SOS Rédaction Juridique
Contextual AI is very useful. I created personas in ChatGPT for each aspect of my business.
Legal assistant;
Marketing assistant;
SEO assistant;
Training assistant.
And I save a lot of time because it remembers previous instructions, which means I don't have to repeat myself.
Part III:
The Future of AI
Alexandre MARTIN—Times of AI™
Questions about Artificial General Intelligence (AGI)
Do you think AI systems will be able to achieve a level of autonomy? Why?
Céline Herment—SOS Rédaction Juridique
AI is already capable of making decisions (see example above). Perception works in the same way, reporting unusual behavior to the Pharos platform as soon as it detects adult profiles exchanging and using certain words with minors (to prevent grooming).
Most AI systems are “restricted” (ChatGPT, for example, has an ethical code), but there appear to be unrestricted versions that could, in the long term, pose a danger.
Alexandre MARTIN—Times of AI™
Would you and your company be interested in using AGI within your department?
What would be the benefits for your company?
Céline Herment—SOS Rédaction Juridique
No, this tool is not planned.
I want to keep my own reasoning and retain a human touch, for the sake of quality and so as not to lose my efficiency.
Alexandre MARTIN—Times of AI™
What emerging trend(s) do you believe in?
Céline Herment—SOS Rédaction Juridique
I think that many blue-collar and manual labor jobs will be replaced by AI. Amazon is kicking things off in France.
Other countries have already launched fully automated factories and eliminated all manual laborers.
I think that AI and its emergence will create an even wider gap between those who master it and those who don't understand it.
Many jobs could eventually disappear when AI reaches a doctoral level in all fields.
For example, I hate learning at school, with a teacher, in person. AI and e-learning have allowed me to train effectively.
Alexandre MARTIN—Times of AI™
From your point of view, what would be the ideal evolution of AI for you and your company?
Céline Herment—SOS Rédaction Juridique
An improvement in coding AI and thinking ability (which is currently a little weak), so that I can free myself from as many costly employees and service providers as possible.
An AI tool specifically designed for Google, which, despite the rumors, retains its striking power.
Part IV:
AI regulation
Alexandre MARTIN—Times of AI™
In your opinion, is the implementation of regulations on artificial intelligence a solution for better regulating artificial intelligence? Why?
Céline Herment—SOS Rédaction Juridique
AI already has regulatory committees, but countries are playing on local legislation (territoriality of law) on the one hand, and on the fact that French leaders (for example) are behind the times when it comes to AI: they don't understand it and therefore don't appreciate the danger or the potential for abuse.
VPNs and search engines such as TOR and DUCKDUCKGO provide access to all these products.
The most worrying thing, in my opinion, is AI that “brings the dead back to life,” provided you supply videos and audio recordings.
This is an emotional disaster that makes the grieving process impossible. As we have seen with ChatGPT, AI sometimes errs on the side of excessive empathy.
How can we ensure that AI will not tell its interlocutor to “come join them” in order to ease their pain?
Regulations are useless. The lure of money prevents any rational thinking.
Alexandre MARTIN—Times of AI™
Among the various existing regulations on artificial intelligence, which do you think is the most effective regulation for regulating artificial intelligence? Why?
Céline Herment—SOS Rédaction Juridique
The Digital Markets Act (DMA) and the Digital Services Act (DSA) seems to have slightly curbed abuses in Europe. Some players continue to have a total monopoly on certain markets (Airbnb, for example).
Furthermore, minors are not protected at all on the web, despite the apparent measures taken to protect them.
Experience shows that even when AI products are effective in protecting populations, there remains a significant flaw: the way humans use them.
Faced with the astronomical sums generated by the sale of data and other sources, they often make decisions that are contrary to the public interest.
I think that apart from destroying deviant documents and AI, there is nothing that can be done. And punishing deviant professionals in an exemplary manner, to put an end to digital immunity.